Discover a fascinating world –

just the way you like it.

NISSIN CUP NOODLES shows you the local heroes of Japanese cuisine: 11 originals, presented in 11 exciting film clips. Watch how they prepare real delicacies with passion, using flamethrowers and other exciting tricks. It’s big cinema that will make your mouth water. These chefs and restaurants give us the inspiration for our irresistible CUP NOODLES. And here you will find the true taste of Asia. An explosion of taste. Your #ASIANBLAST

Check it out!

Video: Ramen on fire - unbelievable
Torched soup bowls? At Men Baka Ichidai in Kyoto, the ramen are doused with burning oil directly at the table. A stunt straight out of the movies! Wicked – and incredibly delicious!
Video: The incredible noodle twister
This man is a machine! A noodle machine that offers a fascinating show with swirling hands and flying dough. A fantastic advertisement for Ginza Yan Yan, a restaurant in Tokyo.
Video: The funniest Japanese chef
An omelette as the star of a performance? You, too, can admire it at the famous Kichi Kichi in Kyoto – and then eat it! Chef Motokichi Yukimuras presents his omurice, a work of art you can bite.
Video: Do the noodle dance
The proper way to drain noodle water? The Japanese call it yukiri and have turned it into a sport. Visit one of the masters in Nishiyamaya, and witness the cook and ramen jump around.
Video: Too cute to eat - Micro Sushi
You won't believe your eyes: Sushi made from a single grain of rice! They're tiny but GREAT. A specialty of the Nohachi in Tokyo.
Video: Epic Wok skills
Guests quickly catch the excitement surrounding the delicious crab rice dishes of Kanichahan no Mise in Tokyo. But maybe it's also due to the chef, who prepares the food both masterfully and lovingly.
Not for the faint of heart! Instead of using a spatula, chef Toyo-san flips the tuna on his grill with his bare hands – and continues working it with a flamethrower. Extreme!
Video: Too fast to watch - The octopus chefs
A ball of dough, an octopus arm and a waffle iron... The chefs at Takopon in Osaka are so fast it’s hard to keep up as they prepare their delicious speciality Takoyaki. A very special kind of fast food.
Video: Legendary Japanese street food at it's best
His name is already a part of street food history: Kokko-chan, who opened his shop 43 years ago and now runs one of the few remaining street ramen shops in Tokyo.
Video: Mouth watering noodle temptation
With its fried noodles, the Apetaito is not only known in Tokyo. Japanese TV has already broadcast the noodles sizzling throughout Japan. Their secret? The delicious sauce!
Video: Crazy noodle eating contest
Eat until the doctor comes? Not exactly, but this "all you can eat" contest pushes some people to their limits. Fortunately, the wanko-soba noodles are excellent.
Cup Noodles Asian Blast - Be original. Eat original

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